Our Mission

To make trust
a financial asset.credential.passport.

For the hundreds of millions of people whose financial lives have always been built on community — and never been seen.

— Mission

To enable people everywhere to save, access capital, and build financial trust together — simply, transparently, and at scale.

01 · Principles

Three principles that guide every decision.

When we choose what to build — and what not to build — we measure every option against these. They are not slogans. They are filters.

01

Build on what already works

We don't replace existing financial behaviours — we strengthen them. ROSCAs and community savings systems have worked for generations. Our role is to bring structure, reliability, and scale without removing the human trust at their core.

02

Trust is the product

Every feature we ship must increase transparency, accountability, and confidence between participants. From contribution tracking to payout visibility, trust is not a layer on top — it is the foundation underneath.

03

Simplicity enables scale

Financial tools only work if people actually use them. We prioritise clarity, ease of use, and accessibility across regions, devices, and levels of financial literacy. If it isn't usable on a mid-range Android over 3G, it isn't built.

Horizon · 2030

What Africa's diaspora financial layer looks like in 2030.

By 2030, we believe the informal financial systems that already power hundreds of millions of lives will have been digitally transformed — without losing what makes them work. Five characteristics will define this layer.

Digitally structured

Informal savings systems are fully digitised, trackable, and audit-ready.

Cross-border by default

Members participate in savings groups across countries and currencies seamlessly.

Data-driven

Financial behaviour within communities becomes the basis for identity and trust.

Integrated

Savings systems connect directly to credit, insurance, and investment products.

Community-powered

Individuals and groups operate as their own financial networks — not just users of external institutions.

Sohana aims to be the infrastructure layer enabling this transformation. Not a single product · A new category
03 · Venture-scale

The opportunity is not to create demand — it's to organise it.

This is not a niche use case. ROSCAs and similar systems are an existing global behaviour with proven engagement, real value flow, and structural under-service. We are digitising a market that already exists at scale.

800M+
Adults globally participate in informal savings groups — Tontines, Njangis, Esusu, Chamas, Tandas.
$200B+
Estimated annual flow through informal community-savings systems — entirely outside formal credit infrastructure.
4 regions
The market spans Africa, Europe, North America, and global diaspora communities — a network that is already connected, but not yet served.

By digitising and structuring community finance, we unlock:

  • New financial data layers — making invisible behaviour visible to credit, insurance, and identity infrastructure.
  • New financial products — credit, insurance, and investment products built on a foundation of verified community-savings behaviour.
  • Network effects — across communities, currencies, and geographies, where every new circle strengthens every other.
The thesis

Sohana is not a single product — it is infrastructure for a new category of finance.

Help us build the infrastructure layer for community finance.

Join the platform, partner with us, or read more about how we are getting there.

Join the platform Read our story Partner with us